The Birthday Marketing Program Short Presentation
PROBLEMS THAT MOST RESTAURANTS FACE:
Getting new customers on a consistent basis, especially during slow periods and in a struggling economy.
Getting repeat business from existing customers on a regular basis.
Affordable, cost effective marketing that works and is trackable.
Building brand awareness and community goodwill.
WHY BIRTHDAY MARKETING?
Birthdays are very special occasions and people enjoy receiving gifts.
People who celebrate a birthday are willing to treat themselves and spend more money on and around their birthday.
Most people usually dine out with family and friends and/or go out in groups to celebrate their birthday.
It connects the community with local businesses and creates goodwill.
Generates new customers consistently & cost-effectively.
HOW DOES BIRTHDAY MARKETING WORK?
We identify people who live in the area and are celebrating a birthday in the next week.
Through social media advertising, we present birthday offers from a local restaurant to these people.
They sign up for the offer by providing their details, and agreeing to receive communication. Coupon for offer is sent to them via SMS.
When a voucher gets redeemed at a business, a pin code is used, so we are able to track it. When the birthday person redeems the voucher he/she gets a thank you message, and then gets directed to a page (any page the business wants to send them) where they can leave feedback about their birthday experience.
WHAT ARE THE BENEFITS?
New customers are generated on a consistent basis, because the offer is shown to new people continuously.
Customer lists are built in a very cost effective way. Customers can be reached for future promotions, making ad spend work even better.
Customers are made aware of, and can enjoy freebies & discounts they might otherwise miss out on. Vouchers are easy to redeem.
We provide weekly and monthly reporting, so the restaurant knows exactly how many people:
- saw the offer,
- signed up for the offer
- And redeemed the offer.
This ensures that the restaurant is always on top of their advertising.
Social media presence and following are built.
A WIN-WIN SITUATION!
This is just a short explanation of our Birthday Marketing System. If you would like more information, we can set up a Skype or Zoom meeting and I can answer questions you have. Or, if it you prefer, you can ask questions via email.
Thank You For Your Time & Have A Great Day!