How To Create A Birthday Club

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How To Create A Birthday Club


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It’s important to make sure you have a compelling offer to incentivize your customers to dine with you instead of with a competitor. Typical offers involve providing complimentary meals etc to the birthday patron, if they are accompanied by at least one paying guest.


You will need to create marketing material to showcase your birthday club to existing guests encouraging them to sign up for your club. This can be post cards you send in the mail, business sized cards you provide to guests upon paying for a meal, or table tents with a call to action to join your birthday club.


On the marketing collateral, you will need a destination for the guest to visit & sign up for your birthday club. This can be a simple one page website that is connected to an email auto responder that captures the customers information and automatically sends them their birthday offer upon the time of their birthday. You also need to set up a SMS system so you can send vouchers and reminders and do follow-up marketing.


You can also take more of a manual approach and provide sign up cards that capture all your customers pertinent information, in which you would then enter this information into a spreadsheet or a database program such as excel or google spreadsheets. OUCH!


In addition to the tedious work it requires to run an INTERNAL birthday club, a common concern we hear from restaurant owners is the need to attract NEW customers and not just provide discounts and specials to existing customers who may  already have intentions on celebrating their birthday with their restaurant.

Recently, we’ve been having great success with a program called The Birthday Club. Our program helps local restaurants get more NEW customers on an ongoing basis. Our system allows us to geographically target thousands of people on a daily basis whose birthday is in the next 7 days within a specified radius of your restaurant!  We then send these customers to your restaurant to celebrate their special day. We also build a database of customers, allowing for follow-up marketing and reminders.

Since we are confident in our approach, we practice exclusivity. Meaning, we only work with a handful of restaurants per geographic region, to maintain the effectiveness of our program.

“We Drive The Most Qualified Leads To Your Business. You Ensure They Have A Good Time, Want to Come Back & Tell Their Friends. Its A Win-Win”

We’ve truly created a sustainable system that will produce new customers on a daily basis to your restaurant. If you can benefit from a steady flow of new customers, and would like to be one of  the exclusive restaurants we deploy our birthday system with, then contact us to learn if  having an external birthday club is a good fit for your restaurant. Our EXTERNAL Birthday club is the most hands off, passive, hassle free way to increase your revenue and drive new customers into your restaurant daily. Contact us today and we’ll show you our detailed process and how we can target 1000’s of potential customers for you every day.


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